The theory that the tension-producing effects of incongruous cognitions motivate individuals to reduce such tension.

1957, developed and apparently coined by U.S. social psychologist Leon Festinger (1919-1989).

1. (consumer behavior definition) A psychologically uncomfortable state produced by an inconsistency between beliefs and behaviors, producing a motivation to reduce the dissonance. 2. (consumer behavior definition) A term coined by Leon Festinger to describe the feeling of discomfort or imbalance that is presumed to be evident when various cognitio [..]

Also called buyer's remorse. This post-purchase behavior is more likely to happen when the purchase is a more expensive one. The consumer may experience some regrets or questioning as to whether [..]

he realization of contradictions in one’s own attitudes and behaviors.

A tool for reaching closed minds. The use of questions to point out fundamental illogic, which can then topple the notions a person builds on that flawed base. An application of the Socratic method. T [..]

A psychological theory that holds people are so powerfully motivated to reduce their discomfort that they will dismiss, block or warp incoming information that does not conform with their beliefs, vie [..]

  individual awareness of inconsistencies in thoughts, feelings, rationale and opinions.     

Cognitive dissonance occurs when a person holds two inconsistent beliefs. In order to reduce the dissonance, the person may unconsciously ‘forget’ the attitude that is contrary to their beliefs. In or [..]

psychological tension created by holding contradictory thoughts, beliefs or attitudes particularly relating to a decision which has to be made, or in relation to current behaviour or practice.

Mental confusion and emotional tension caused by incompatible values. Created through classroom stimuli such as hypothetical stories or pagan ritual that conflict with home-taught values, it forces mo [..]

Motivational state produced by inconsistencies between simultaneously held Cognitions or between a Cognition and Behavior; e.g., Smoking enjoyment and believing Smoking is harmful are dissonant.

Motivational state produced by inconsistencies between simultaneously held cognitions or between a cognition and behavior; e.g., smoking enjoyment and believing smoking is harmful are dissonant.

Cognitive dissonance is a state of psychological discomfort caused when things we know or do contradict one another. For example, a person may believe it’s wrong or wasteful to gamble, yet be drawn to an online gambling site.

Leon Festinger proposed this model to explain why people change their beliefs when two or more of their beliefs are in conflict with each other.

The psychological conflict that sometimes arises after a major purchase decision (e.g., the purchase of a car or a house). It’s the anxiety or fear that one might have made the wrong choice, and it’s [..]

Doubt that occurs after a purchase is made, which can be alleviated by customer after-care, money-back guarantees, and realistic sales presentations and advertising campaigns.

The anxiety we feel when we are experiencing two simultaneous conflicting thoughts or ideas; for example, the monthly jobs report is very negative or “bearish” while market-generated information is equally positive or “bullish”. This is a constant and ongoing issue with us as traders. Completion:

(psychology) A conflict or anxiety resulting from inconsistencies between one's beliefs and one's actions or other beliefs.last= Corsini|first=Raymond J.|title=The Dictionary of Psychology|publ [..]

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